University of Applied Science Upper Austria
Master of Science in Engineering (MSc)
INNOVATION and PRODUCT MANAGEMENT
Today, if a company wants to succeed internationally, it must be capable of innovation. This can only be achieved by treating innovation as a process. What characterizes such a process of innovation leading to sustainable success? Holistic integration of marketing, design and technology, combined with strategic thinking is the only way to develop product and service innovations in a sustainable way. This is the main focus of this Master’s degree programme. In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically. This degree programme provides a comprehensive education in Mechatronics, Innovation Management and Marketing, complemented by the know-how delivered in two specialisations, namely ’Product Concept Design‘ and ’Development Process Engineering‘.
University of Applied Sciences Upper Austria School of Engineering Stelzhamerstraße 23 4600 Wels/Austria
B.Sc. Innovation Engineering & Management New products don’t happen only by chance or flashes of genius. Innovation- and product managers must come up with ideas for products that customers want, evaluate them effectively and then turn them into reality… Austria