MA Innovation Management recognises the growing demand for creative, collaborative practitioners with an understanding of business, design and culture, whose role is not to deliver products or services but rather to identify and verify opportunity. Where MBA and design management programmes analyse problems, this postgraduate course deploys connective and creative approaches to managing innovation in order to synthesise opportunities. ABOUT THE COURSEMA Innovation Management is a new postgraduate course at Central Saint Martins College of Art & Design in London. It aims to bring together open-minded individuals from a diverse range of academic and professional backgrounds in order to promote new ways of thinking and doing that encourages creative collaborations in the pursuit of innovation. Our focus is on developing strategic collaborative practitioners who can identify, and develop, innovative business and public sector opportunities. MA Innovation Management will explore innovation in relation to services, products and user experiences. It will be delivered through a range of different learning experiences, from the traditional to the experimental, from student- led to industry-linked, so that students can produce synergistic and co-operative approaches to problem-solving, risk-management and opportunity development. Graduates of MA Innovation Management will be able to identify and deliver creativity and innovation within both a lifestyle and business context. They will be able to apply innovation tools and practices, research and identify which creative vectors are suitable for a given scenario and communicate such opportunities in a compelling and engaging way. MA Innovation Management graduates will be highly attractive to potential employers in business, the creative industries or policy makers who wish to embrace 360- degree innovation. This postgraduate course will help graduates develop careers in areas like innovation research, strategy and business development and brand/product management.
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